We partner with innovative leaders to transform your ideas from potential to realised value

We specialise in making complex business models, products and services easy to understand and engage with.
We’re pioneers in design for best-in-class user experience in Financial Services.

Increase success and mitigate risk in business innovation

Innovation is high risk

We understand that innovation is risky, and expectations from users and stakeholders are high. Add to this your new innovation will be launched into an eco-system and market of existing competitor offerings. Not to mention the challenges of alignment and approval of senior stakeholders and the board for budget.

Build a solid business case, de-risk your project

Our tried and trusted product design roadmap has been developed and honed to de-risk your innovation project. We take an evidence-based approach to build a solid business case, and shareable visual asset you can use in internal and external meetings to show your product journey and evidence for the decisions you’ve made.

Evidence-based shareable visual assets

We developed this solid business approach in response to the early projects and evidence needed for trading apps we design for the trading floors of Investment Banks in London, New York and Zurich.

Your Guide

Helping you find the right way for you.

  • An approach I developed and refined on trading floors of leading Investment Banks in London, New York and Zurich. Then adapted to design and launch successful start-ups that have gone on to successful exits, help create structure and strategy for fast-paced scale-ups, and designed powerful enterprise product and service eco-systems.

  • Experience helping leaders and innovators in enterprise, scale-up, and start-up ventures drive design-led product and service innovation in business, for over two decades, in London, New York and Zurich.

    With a focus on zero-to-one conception of your idea as minimum lovable prototype centred on your customer’s needs and desires.

    Allowing us to gather early evidence of customer validation and traction to be sure we’re solving the right pain point.

    Then differentiating your brand and product proposition from competitors through enhanced user experience and bold visual design execution.

  • Helping those looking for clarity of vision to make their eyewear an expression of their personal brand and identity.

    Offering bespoke eyewear handmade in England, tailored to the wearer, and elevated with precious metals and stones. English Bridle leather and suede cases handcrafted in the same workshop that made luggage for the Queen.

    A chance to express my personal taste and style through physical products and visual stories.

    Featured in New York Times, FT How To Spend It Magazine, Monocle Magazine, GQ, Forbes.

I’m Guy, let’s have a conversation to see how I can help you.

Guy Buchan

Bringing your vision to life.